Executive Council-RFP-Integrated Media Planning and Buying Services

Description: The Government of Alberta is seeking a qualified contractor to provide comprehensive, end-to-end integrated media planning and buying services supporting provincial communications, public engagement, and advertising initiatives. The work includes strategic media planning, audience targeting, integrated multi-channel strategies, media buying and negotiation across digital and traditional channels, campaign management, optimization, performance reporting, and financial administration. The contractor will coordinate with Alberta ministries, stakeholders, and external suppliers while providing media insights, analytics, and advisory services.